Winner of the coolest video today? I think so.
Alluxe is flanked by a deep production team for the visuals to "Rytmus" (Czech for "Rhythm"), which features everything from interpretive dance to numerous costume changes, and even some wall jumping (all videos should have this or full on parkour). The choreography and costumes stood out and kept me engaged all the way through. Then, reading Alluxe's explanation of the video had me wanting to run it back. Read this and it should get you amped too:
For the track Rytmus, Director Nika Offenbac (Skrillex) and Choreographer/Art Director Yemi A.D. (Kanye West's Runaway video, Dark Fantasy tour) teamed up in Prague to create a film that visually mirrors the constant dichotomy in Alluxe's music. Somewhere between hip hop and dance music, her sound has been described as simultaneously primal and refined, but most accurately futuristic.
The short film is a stunning visual odyssey that captures the avante garde synthesis of opposing sounds in Alluxe's music. The characters are a high fashion interpretation of mythical archetypes in this retelling of the worlds oldest story, creation. Drawn out of the depths by Alluxe's eccentric bass ridden beats, the forces of light and dark are united into one.
Out of chaos, Shangri-La is born.
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