Crooked I ventures to our hometown of Chicago for the new video for "Nobody Cares" featuring Tena Jones.
This one has a personal attachment to me since this was shot earlier this year and the day after we built with Crooked I at the office. I was talking to him and his manager Mickey about the concept to this video and where they were going to get certain shots. Now to see the final product, and some of those dope shots captured by Chicago director Writer's Wednesday, it's simply amazing to see it come full circle. Shoutout to J-Roc of Make A Mogul Ent. who was bringing Crooked around the city all weekend, including to GWHQ, and makes a cameo in the video.
The song itself is one not to sleep on too. Crooked tells a story centered on rising above poverty and to count our blessings given the harsher realities of those in third world countries. Scenes of Crooked are juxtaposed with scenes of the struggles, adding to the power of the lyrics. An easy *Tibs Fav. with Crooked's new album Apex Predator out now!
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"This is love: to fly toward a secret sky, to cause a hundred veils to fall each moment. First to let go of life. Finally, to take a step without feet."