The Weeknd teams up with New Era to announce an exclusive "XO" snapback that they were giving away in Toronto at his show earlier this summer. The video reveals the news to the world, but we get no shots of the hat itself. We should have expected that mystery with The Weeknd involved though, right? Regardless, it's a cool 40 second quick video and it did it's job: I'm intrigued to see this hat!
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