Directed by Matthew Williams and Jack Heller for DONDA, here comes the very colorful new video for Big Sean, Lil Wayne, and Jhene Aiko's hit collab "Beware". I love the effects on all three artists — it adds to the emotion of the song. I'm wondering if the envelope could have been pushed further with scenes of Big Sean acting out the story (juxtaposed in the corner with Sean's performance scenes for instance), but perhaps that was just the visual I got from the song itself to begin with. Regardless, it's a cool video that had me tuned in all the way til the end — both in general engagement and anticipation for how Jhene would be presented during her outro... crush alert! Haha, I'm still not tired of the song and with this video and the JKL performance last night, it'll continue to hit the rotation with the windows down, driving at night. Hall Of Fame, August 27th.
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