Derrick Rose came back home on Sunday to officially launch the adidas #DRose4 in front of thousands of Chicago's youth at the United Center! The extravagant event held by adidas was not only for the shoe, but also for Rose to show some love and inspiration to his home city through a fun series of activities like a shooting game with some lucky teenagers. The crowd was also treated to a special guest performance from Big Sean, who performed a series of his hits at the beginning and end of the event.
We were amongst the media covering the festivities courtside and we were able to get some words from D. Rose and Big Sean for the video above.
The video is a highlight reel of the entire event that also features:
- A chilling introduction of Derrick Rose
- Rose talking about the changes in his game, how he feels mentally and physically going into the new season, and keeping kids on the right track.
- An all-star slam dunk contest judged by D. Rose & Big Sean
- Benny The Bull trampoline dunks over the Luvabulls
- Big Sean talking about being at the event and supporting D. Rose
- Big Sean shooting the J... does he make it?
- Big Sean performing "Beware"
Salute and special thanks to adidas Basketball for putting on the "all in for Chicago" event. Also to D. Rose and Big Sean for their words in the video and putting on an entertaining show for the youth — a main takeaway from the #DRose4 launch!
The timing couldn't be better as on the heels of the Chicago Bulls' memorable Game 4 comeback, Young General showcases his Chicago pride with the new theme song for the playoffs and beyond — "Welcome To The Madhouse". For our many out of town readers, 'The Madhouse' is the nickname for the United Center a.k.a. The Madhouse On Madison that the Chicago Blackhawks also call home. If you've been to a Bulls playoff game, or any Blackhawks game, then you know... the UC truly is a mad house.
Young General first set out to illustrate this with a motivational song recalling Queen's "We Will Rock You" (#1 on the "Mount Rushmore" of sports pump up songs). Marcus Rezak, lead guitarist of Digital Tape Machine, adds an energetic dynamic with fast-paced riffs throughout, and General does his thing with intricate rhymes and references throughout verses that separate the chanting and catchy chorus.
It was only right to premiere "Welcome To The Madhouse" with a video to drive home the united scene at the Madhouse (no pun intended) and above all: the legions of loyal Chicago sports fans that are characteristic of our city. The video is shot in various Chicago locations outside of the United Center by our own Teddy Waffles, who did all the filming, editing, and directing for this Gowhere Hip Hop presented music video! We're all proud of this project and encourage you to take a look at the video above (especially all the way through to the end for some raw footage of one of the most memorable Bulls games all season... chllls...), download the song below, and come out to the "Welcome To The Madhouse" release party this Thursday at Bottom Lounge with Zion I and ProbCause.