Looks like the NFL is pulling out all the stops for this years Super Bowl XLVII in New Orleans as far as the entertainment is concerned. Alicia Keys has now been booked to perform this year’s national anthem according to the Associated Press. Keys is set to kick off the Super Bowl festivities with “The Star Spangled Banner” February 3rd. Alicia officially joins the club of her superstar peers such as Mariah Carey, Whitney Houston, and Beyoncé all of whom have had the most memorable renditions of the famous anthem.
As you know Beyoncé along with Destiny’s Child will serve as this year’s Super Bowl Halftime entertainment. Official confirmation of Alicia Keys Super Bowl performance will be announced within the coming days from now. Still praised as the best rendition of “The Star Spangled Banner” check out the late great Whitney Houston below:
As February gets inches closer more and more information about Beyoncé’s return starts to popup. What you’re looking at above is the first image from Beyoncé’s multi-year campaign with Pepsi. Read more below fromNY Times:
“In an expansion of the recent marketing experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.”
This deal is reportedly worth $50 million dollars yes $50 million dollars! Gotta love Beyoncé's work hustle because this deal is bomb! Check out Beyoncé’s special edition can available early next year. BTW The picture above will be used as a life-size cardboard cutout in stores, so if you should totally send it my way lol.
I seriously need to buy tickets to see the Brooklyn Nets play because your pretty much guaranteed to see the Carters their. Last night Beyoncé and Jay-Z watched the Brooklyn Nets smash the New York Knicks. In just four months Beyoncé will be returning to the music scene on February 3rd to preform during the halftime show at the Super Bowl. Then kick over to February 16th we can catch her HBO documentary airing.
Also rumor has it that Beyoncé will be debuting a new single during the Superbowl halftime show. I could see this being very much true since this would be one of the highest platforms any artist to debut a new single. Seriously do you know how many people watch the Super Bowl? Knowing Beyoncé she’s going to reap all the benefits from this launch into her next album.
I wonder what they were talking about here because the look Beyoncé is giving Jay-Z in this picture is priceless.