Not that it hasn't been confirmed really, as Yeezy has said in multiple interviews that he's left working with Nike and now with adidas, but here's adidas' official statement today:
"For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow."
Once again, I'm excited for this collab — truly one of the most influential icons today, his innovative design and product ideas, with one of my favorite sneaker brands. As adidas says, more details to follow.
The New York Post is reporting the news today that 'Ye's new deal with adidas is worth $10 million. Well worth it if you ask me.
Wherever Kanye goes fashion wise is at an all-time high of influence. I wonder if we'll look back at this change one day like how we looked at adidas not being able to sign Michael Jordan and MJ then going to Nike. The companies went two different directions after that, and with 'Ye's switch, I'm predicting Nike and adidas will be as close together as ever before.
Kanye himself just confirmed it on air with Hot 97's Angie Martinez. Here are the quotables:
“I asked them when the Yeezy “Red Octobers” are coming out. I asked them, me Kanye West, asked Nike when’s it coming out. They said, ‘we’re not sure yet.’ They let me design two shoes over five years. And I’m happy I could design them, but they didn’t do me no favor because Eminem designed a shoe, Pharrell designed a shoe. I just designed the Yeezys. I turned up, because I was in fourth grade designing Jordans and I brought back that feeling. You ain’t never felt that way about a shoe, since the Jordans, the way people feel about the Yeezys. I put that feeling. The same feeling that I put in College Dropout, Graduation, 808s, I put that feeling in there.
“So then I start turning up in the BBC interview, so [Nike] said, ‘ok cool, we’re gonna give you a bigger sandbox to play in. We’re gonna give you this amount right here to design, and two collections a year, and 30 SKUs — that’s the amount of items that you have. Would that make you happy, Kanye?’ And I said, ‘well I need royalties.’ It’s not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5%, that business is $2 billion. He makes a $100 million dollars a year off of 5% royalties. Nike told me, ‘we can’t give you royalties because you’re not a professional athlete.’ I told them, ‘I go to the Garden and go one on NO ONE. I’m a performance athlete.’
“So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family."
- Kanye West
Now, a few notes:
1. I'm a little puzzled about the last quote and need to hear him say it, because on paper, we all know Kanye could provide for his family: royalties or no royalties. So is that really why he took the adidas deal? Purely business? Or is it to also work with the three-stripes and their definitive aesthetic (including Yohji Yamamoto as the Y-3 rumors are sizzling)? I'm assuming it's very much the latter too and so let's not take this quote all too seriously, yeah?
2. 'Ye mentions adidas but not Y-3. As I mentioned when the rumor broke last week, I feel like Y-3 would be such a smooth fit and between 'Ye and Yohji, I think they can come up with a fresh and memorable design. As a fan of 'Ye's designs and adidas Y-3, I'm pulling for this collab to be confirmed. We shall see soon enough to what extent Kanye is working with adidas.
3. How about "I go to the Garden and go one on NO ONE." — Ha! I love that comeback. 'Ye gets the W for that.
4. Of course, everyone is wondering about the Red Octobers and will they ever see release? I'm betting NO, but what do you guys think?
And oh yeah, there's a couple more provocative gems from Kanye in this interview:
"Whatever is official, non-official, official—what y'all gonna see is I'm gonna be the Tupac of product."
"I'm gonna be the first hip-hop designer and because of that I'm gonna be bigger than Wal-Mart."
- Kanye West
Stay tuned for an update to this post and more details on the new adidas collab.
UPDATE: Here's the video of the interview with Angie, where someone named Kim Kardashian was with Kanye (are they together or something?). Browse below for the clips.
UPDATE: Here's another interview update as Kanye says to 92.3 Now that he wants a boycott of Louis Vuitton.
“While I was in Paris I wanted to meet the head of Louis Vuitton and he said ‘I don’t understand why we need to meet with you?’ I said let me explain to you why you need to meet with me,” he said before sending out a message to his fans.
“Everybody in New York City right now, don’t buy any Louis Vuitton until after January… Now do you wanna meet with me? Influence… they think that I don’t realize my power.”
Last night, Kanye West was in the Barclays Center for the second straight date and he went on another long "rant" that addresses all the current topics he's been talking about in recent interviews. In this rant, he mentions Nike CEO Mark Parker, which adds fuel to the fire that this new deal he signed a week and a half ago in the interview with Philly's Hot 107 is sneaker-related.
"They tried to make it as small as possible. Mark Parker even talked sh--, talking about, 'We don't even know why people like the Yeezys,' " he shouted. "They like 'em like they like the Jordans, because I was in fourth grade getting kicked out for drawing Jordans."
- Kanye West (above)
Speculation is abound that Kanye will be working with Yohji Yamamoto and the adidas Y-3 brand and that the line will be called "Yeezi". There has been no official announcement, but there are many sites with word of this rumor (like a KicksOnFire or Modern Notoriety). If this proves to be true, I feel like it could really shake up the culture because of the sheer influence and interconnectedness of hip hop, sneakers, and Kanye West. And as a fan of the adidas Y-3 brand and designs, I'd be elated if 'Ye was to work with them. It seems like a great fit on paper and would be something so fresh and atypical to the game that I can see a potential collab being very successful. Time will only tell, but considering that 'Ye says himself he has a new deal, I think we'll find out sooner than later.
So being new here to Arizona the first things that concern me are things like "where to live, what the vibe will be like, and of course the shoe game"!
I've been collecting on and off for over a decade now. I'm a 90's guy so many of the releases that come out currently I've seen back then. I'll be honest it's crazy and surprising how hard the shoe game is here in Arizona.
I think the first connections I made were with Brandon from Pound For Pound, as well as Slim from HighPoint. Brandon turned me onto a guy named "Don" who was in charge of this event called "Heated Sole". After a few phone chats we met up and I had a chance to meet his crew as well behind this very cool event going on its 3rd year.
Fast forward to the event. Me and my blogger Sammy D met up at a local high school in Phoenix where the Summit was held at. Automatically, I saw serious shoe heads walking outside with boxes upon boxes of kicks. I actually saw a dude walk out with a pair of those super limited Air Max "Pink" 90's which I believe was part of a pack and uber hard to find. I remember locating them in Europe or Japan last year but I', not about to pay the rate plus the crazy shipping. They were dope though. As we walked in the entire gymnasium was PACKED! Vendor tables, shoe heads, and a huge stage setup. I saw dudes with Yeezy's, of course every Retro Jordan under the sun, I even saw a cat rockin some Asic "Ronnie Fieg's".
Every shoe you can imagine was on display and for sale. I won't go thru every shoe but whatever you were looking for that day...it definitely the day to make a deal. I also ran into several local clothing brands, and sneaker customizers. Personally, I picked up a pair of Olympic 7's at a sick deal. I'm kickin myself cause a kid had a pair of the Jordan 5's from the "Raging Bull Pack", and I waited to long to cop em. By then the kid was gone or sold em. Treated.
It was also super cool how Don and the Heated Crew raffled away a buncha dope kicks from there personal collection. They even did onstage a segment where people could advertise "really sick deals" on kicks. I loved that idea. It was kinda done auction style.
The best part of Heated Sole is that a big portion of the proceeds goes to the school and the kids which the event takes place. Promoting a common love for shoes, and helping our future in the education game you just can't beat that.
When it comes to the shoe game here in AZ....and events like Heated Sole promoting the love...I think it's safe to say we go as hard as any major city in the US.
Special delivery!!! Kanye is rehearsing for his tour so I can't bug him right now...hmmmm what should I do with these? #Yeezys #RedOctobers
UPDATE: Kim Kardashian, somehow, received a pair before me.
10.13.13: October is nearing the halfway mark and still no official release info on the Air Yeezy II: Red Octobers!?! With this new image of the kicks surfacing today, even the most casual sneakerhead is likely filled with even higher anticipation. How can I get one 'Ye?!
“My mom means the world to me. She is my motivation to work as hard as I do which is why I love wearing this color of my shoe for her.”
- Derrick Rose
I loved the "Brendas" last year when adidas and Rose revealed the red colorway (Mrs. Rose's favorite color) and concept, and this year is (you guessed it!) no different. For the #DRose4, adidas is looking to stress a sharp contrast in colors between the heel and the mid, and it's probably most obvious in the Brenda colorway above (compared to the away + home). Also note the subtleties of how white is used, in addition to the red on the laces. It all really works and I can't wait to see what these look like on the court. We can all see that for ourselves on October 10th when its released with the away and home versions, and hopefully soon after on D. Rose himself, with the preseason about to be underway.
For all our #DRose4 coverage this week, including our new video of Rose & Big Sean (which he co-signed yesterday!), click here.
Derrick Rose came back home on Sunday to officially launch the adidas #DRose4 in front of thousands of Chicago's youth at the United Center! The extravagant event held by adidas was not only for the shoe, but also for Rose to show some love and inspiration to his home city through a fun series of activities like a shooting game with some lucky teenagers. The crowd was also treated to a special guest performance from Big Sean, who performed a series of his hits at the beginning and end of the event.
We were amongst the media covering the festivities courtside and we were able to get some words from D. Rose and Big Sean for the video above.
The video is a highlight reel of the entire event that also features:
- A chilling introduction of Derrick Rose
- Rose talking about the changes in his game, how he feels mentally and physically going into the new season, and keeping kids on the right track.
- An all-star slam dunk contest judged by D. Rose & Big Sean
- Benny The Bull trampoline dunks over the Luvabulls
- Big Sean talking about being at the event and supporting D. Rose
- Big Sean shooting the J... does he make it?
- Big Sean performing "Beware"
Salute and special thanks to adidas Basketball for putting on the "all in for Chicago" event. Also to D. Rose and Big Sean for their words in the video and putting on an entertaining show for the youth — a main takeaway from the #DRose4 launch!