Here it is! The full video of Kanye West's American Psycho-inspired short film starring Scott Disick and Jonathan Cheban. This was projected over the weekend in select cities and now can be viewed as a commercial for Yeezus. As you may expect, given the inspiration, the end product is pretty twisted. To me, it comes off a tad forced, but I appreciate it as an innovative piece of art and promo. What do you guys think?
Alas, at posting time, Yeezus is officially available now! Happy Yeezy Season!
Kanye West x American Psycho themed music video. That does sound interesting, to say the least. I'm sure soon enough we'll see the final product, as InTouch reports and indicates:
The theme of the video is none other than the family friendly motif of American Psycho.
“Kanye spent the weekend shooting an American Psycho-inspired video in Brooklyn with Scott Disick and Jonathan Cheban,” an insider tells In Touch. “Jonathan actually gets killed in the end.” The video, which was shot at Brooklyn Fireproof soundstages, is supposed to be released later this week in anticipation of his new album.
“Kanye wants the video to go viral and drum up more publicity for his album,” the insider reveals.
“Kanye is definitely on edge and nervous about how this album will sell. He won’t promote it the normal way, and he wants to create buzz with all these weird, secret demonstrations.”