"good ideas in theory just don’t translate into reality"
- Dj Skee
Fourth of July became a historic day in Hip-Hop history amidst the relase of Jay-Z's Magna Carta Holy Grail, an album feauring productions from Timbaland, Pharrell Williams and Swizz Beatz, among many others. This album was also historic as Jay-Z joined forces with Samsung in allowing holders of Samsung phones to preview the album days in advance before the rest of the nation would be able to. Samsung purchased 1-million copies of Magna Carta Holy Grail to give away on its Galaxy and Note phone lines through the use of a MCHG app. This in the end turned into a travesty as millions of users grew desperate to hear the new album of Jay-Z. Phone after phone and application after application came crashing down as they were not allowed to access Magna Carta Holy Grail. A great idea that was just that, a great idea. It didn't translate in reality as expressed by DJ Skee.
Skee also wrote a post expressing his disbelief towards the travesty that resulted from the launch of MCHG that was supposed to be accessed just by Samsung users. That changed dramatically as thousands of sites had access to MCHG and put it upon themselves to leak the album. The collaboration by Jay-Z and Samsung can be seen as a failure as it only exposes the music industry as well as technology in signaling that it doesnt matter how technological artists want to get with their album releases. There are hackers and applications out there that can easily gain access to music and expose the labor and work of artists in a matter of seconds. Jay-Z should've taken a page from his protege J. Cole's situation being that once Born Sinner was released Cole acknowledged the leak and put it upon himself to finally allow his album to be streamed online for free. Ultimately this isn't a major blow to Jay-Z or his album sales because he does have a strong fan base that will show up to stores and buy a physical cd. For Samsung it provided publicity around their products and for what it is worth good or bad publicity they received notoriety for this collaboration.
(An ironic yet hilarious look of the partnership between Samsung and Jay-Z)
If anyone is interested in reading the article created by DJ Skee you are able to access it by clicking here.
For an additional look of Magna Carta Holy Grail by the numbers click here.
"Lookin 4 Myself" was the title track to Usher's summer album last year, and over time, it proved to be my favorite one. To my pleasant surprise today, we're treated to a different type of music video, per se, as Ursh linked with Samsung to utilize their new motion-control technology to reminisce about the past... and then fight Evil Usher. Yep, this 2 and a half minute spot is action-packed in a 'Man of Steel'-esque half-awesome, half-ridiculous kind of way. Ultimately, I thoroughly enjoyed both the Usher x Samsung spot and Man Of Steel... so I mean this in a good way. Take a look above and get a sense of it yourself.
RELATED (kinda): The @gowherehiphop Vine of the weekend has to do with Superman as Julian On Da Radio mistakenly believes he is Superman moments after walking out of the movie. Ha! Follow us for more hilarity :)