Up and at 'em with a fresh GWHH PREMIERE this morning as Chicago emcee Matty Rico links with skateboarder Lamont Holt for the music video to "Black Enough". As you can imagine, Holt showcases an array of jumps and tricks to further engage the firsttime listener. Seriously, I wish I could do that. What also stands out is the way the cameraman was following him on a skateboard as well, getting some raw, high-speed, clean shots in the process. And to end the video on a comical, light-hearted note, director Rory Kramer left in some raw footage of the crew reigned in by police while shooting the video. Stay tuned through til the end, hah!
Now the song itself is a personal tale from Rico, talkin about the soul in his music, the move from Chicago to L.A., and even the contradictions, both personally and in a relationship to hip hop. The lyrics, as much as the skateboarding, grabs your attention on first listen. "Black Enough" is one of the standout tracks, and a *Tibs Fav., off the new project, New American. Give the video a look-see and proceed to the project to hear more from yet another talented artist out on the Chi, prime to make some big moves in 2013.