The New York Post is reporting the news today that 'Ye's new deal with adidas is worth $10 million. Well worth it if you ask me.
Wherever Kanye goes fashion wise is at an all-time high of influence. I wonder if we'll look back at this change one day like how we looked at adidas not being able to sign Michael Jordan and MJ then going to Nike. The companies went two different directions after that, and with 'Ye's switch, I'm predicting Nike and adidas will be as close together as ever before.
Kanye himself just confirmed it on air with Hot 97's Angie Martinez. Here are the quotables:
“I asked them when the Yeezy “Red Octobers” are coming out. I asked them, me Kanye West, asked Nike when’s it coming out. They said, ‘we’re not sure yet.’ They let me design two shoes over five years. And I’m happy I could design them, but they didn’t do me no favor because Eminem designed a shoe, Pharrell designed a shoe. I just designed the Yeezys. I turned up, because I was in fourth grade designing Jordans and I brought back that feeling. You ain’t never felt that way about a shoe, since the Jordans, the way people feel about the Yeezys. I put that feeling. The same feeling that I put in College Dropout, Graduation, 808s, I put that feeling in there.
“So then I start turning up in the BBC interview, so [Nike] said, ‘ok cool, we’re gonna give you a bigger sandbox to play in. We’re gonna give you this amount right here to design, and two collections a year, and 30 SKUs — that’s the amount of items that you have. Would that make you happy, Kanye?’ And I said, ‘well I need royalties.’ It’s not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5%, that business is $2 billion. He makes a $100 million dollars a year off of 5% royalties. Nike told me, ‘we can’t give you royalties because you’re not a professional athlete.’ I told them, ‘I go to the Garden and go one on NO ONE. I’m a performance athlete.’
“So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family."
- Kanye West
Now, a few notes:
1. I'm a little puzzled about the last quote and need to hear him say it, because on paper, we all know Kanye could provide for his family: royalties or no royalties. So is that really why he took the adidas deal? Purely business? Or is it to also work with the three-stripes and their definitive aesthetic (including Yohji Yamamoto as the Y-3 rumors are sizzling)? I'm assuming it's very much the latter too and so let's not take this quote all too seriously, yeah?
2. 'Ye mentions adidas but not Y-3. As I mentioned when the rumor broke last week, I feel like Y-3 would be such a smooth fit and between 'Ye and Yohji, I think they can come up with a fresh and memorable design. As a fan of 'Ye's designs and adidas Y-3, I'm pulling for this collab to be confirmed. We shall see soon enough to what extent Kanye is working with adidas.
3. How about "I go to the Garden and go one on NO ONE." — Ha! I love that comeback. 'Ye gets the W for that.
4. Of course, everyone is wondering about the Red Octobers and will they ever see release? I'm betting NO, but what do you guys think?
And oh yeah, there's a couple more provocative gems from Kanye in this interview:
"Whatever is official, non-official, official—what y'all gonna see is I'm gonna be the Tupac of product."
"I'm gonna be the first hip-hop designer and because of that I'm gonna be bigger than Wal-Mart."
- Kanye West
Stay tuned for an update to this post and more details on the new adidas collab.
UPDATE: Here's the video of the interview with Angie, where someone named Kim Kardashian was with Kanye (are they together or something?). Browse below for the clips.
UPDATE: Here's another interview update as Kanye says to 92.3 Now that he wants a boycott of Louis Vuitton.
“While I was in Paris I wanted to meet the head of Louis Vuitton and he said ‘I don’t understand why we need to meet with you?’ I said let me explain to you why you need to meet with me,” he said before sending out a message to his fans.
“Everybody in New York City right now, don’t buy any Louis Vuitton until after January… Now do you wanna meet with me? Influence… they think that I don’t realize my power.”
Here's LeBron & Nike's new commercial to start the NBA season, and it's bonus hip hop relevance is a preview of the new Mike Will Made It track "My Shoes" featuring vocals from John Legend. It's the perfect, triumphant, and motivating theme song for the commercial entitled "Training Day". The commercial feels kind of contrived at times, but it does provide some powerful visuals (namely the aerial ones of all those extras biking and swimming in Miami). I'm excited for the song, which is said to appear on Mike Will's upcoming album, Est. In 1989 Pt. 3 (which I think should just be named something else at this point *shrugs*)
Special delivery!!! Kanye is rehearsing for his tour so I can't bug him right now...hmmmm what should I do with these? #Yeezys #RedOctobers
UPDATE: Kim Kardashian, somehow, received a pair before me.
10.13.13: October is nearing the halfway mark and still no official release info on the Air Yeezy II: Red Octobers!?! With this new image of the kicks surfacing today, even the most casual sneakerhead is likely filled with even higher anticipation. How can I get one 'Ye?!
Investigates what?! Well, find out in another great commercial with Foot Locker & Nike (they're on a roll after Stephen Curry vs. James Harden in the "Harden Soul Remix") as Kevin Durant plays the control center guy with agents Dirk Nowitzki and Marco Belinelli (yes, former Bull Marco Belinelli with the big look in this commercial) deciding which ballers are 'ready' or 'not ready'. Can this be a show? It's already better than all of NBC's new shows.
Talk about the most high-profile Nike commercial that could've never been had the Spurs won Game 6 or 7. But LeBron James and the Miami Heat had other plans, and upon winning the deciding Game 7 tonight, Nike released their new "Leave A Message" ad campaign featuring the likes of Drake, Dr. Dre, Bill Russell, Spike Lee, and Warren Buffet leaving a voicemail congratulating LeBron on winning his second 'ship. Toss-up between Drake & Bill Russell for the most fun voicemail.
Important note: I was also in talks with Nike to leave a voicemail, but when they realized mine said, "Congrats LeBron! But next year, Derrick is back," talks mysteriously stopped.
In all seriousness... it's 2013, shouldn't these all be texts? OK, in all seriousness for real, congrats to LeBron and the Heat. No matter your opinion on James, there's no denying how phenomenal he played tonight, all series, and all season. Loved the matchup with the Spurs as it played out to be one of the best NBA Finals series in league history. And as a fan of the NBA, you can't ask for much more. What a season!
An instagram from our experience last night watching Bobbito Garcia's new documentary 'Doin' It In The Park'
Last nite, we were in for a treat. Rather than watching Game 4 of The Finals, Julian, Maks, and I all attended a screening for a documentary on NYC streetball called 'Doin It In The Park'. It's a film by Bobbito Garcia and Kevin Couliau, with Bobbito likely a familiar name to you for his involvement in the NYC basketball scene, legendary voiceover work for NBA Street Vol. 2 & 3 (I played this game ad nauseum back in the day), and his sneaker with Nike.
Nike put on this screening — one of many to take place across the globe — to further promote the great culture Bobbitto & Couliau were able to capture. We all came away impressed and with more knowledge about the whole NYC basketball scene, which is long regarded as the mecca of basketball. I myself knew of much of the names and background, but there were a lot of new revelations as well (like the culture of prison ball, which is not like the 'myths' we hear about, and the history of all the famous parks). Interviews with former NBAers Kenny "The Jet" Smith, Kenny Anderson, Smush Parker, and fellow NYC streetball legends like Pee Wee Kirkland, Homicide, Fly, and none other than Dr. J Julius Erving all lend a first-hand perspective to the ins and outs of pickup basketball in New York City. Job well-done by Bobbito & Couliau, who were fielding some questions and comments in the Q&A afterward. It seemed like everyone in the theatre enjoyed the documentary and for those not in attendance, you can watch it online at doinitinthepark.com. Shouts to Nike Chicago and Ron and his crew at Mid C Media.
In brief: 'Doin It In The Park' captured the essence, history, and culture of NYC pick-up basketball. By the end, we fully understood just how magnetic the game of basketball really is. And that's an amazing thing for one orange ball and two round hoops.
Get a glimpse of what I summarized above with the documentary's dope trailer below. And if you happen to catch this at posting time in Chicago, head on over to Villa where Bobbito Garcia is with Sir Michael Rocks & Save Money til 10pm, also previewing new Nike & Jordan gear.
"Nigga In Nikes" is the 3rd Single to Arjaye Jeter's upcoming Summer Album "Chill15". The song "Nigga in Nikes" discusses how Nike sells itself heavily to African American culture using the "Air Jordan" Brand and Hip-Hop to exploit our cultures love for material things. Many have been victims of violence across America waiting in line for Nike Brand Gym shoes mainly the Jordan brand and Nike nor Michael Jordan himself have spoken on the violence showing a clear neglect to their African American consumers.