It was a wonderful experience as I walked up to Millennium Park. I already saw the van with all the projection equipment geared up and people standing like they're about to watch something amazing. And they did. I then turned my walk into a slight run as I entered the grassy walkway through the tree-line into an intimate setting of art & music lovers alike.
The night temperature was really nice, and the skyline crispy that night. Setting super dope; glittering buildings on Michigan Ave, and the Art Institute energy next door felt right. Now play! One of the fountains that projects the faces of hue-manity in Millennium Park, a Chicago landmark, was emanating the spirit of Kanye West. And let me tell you — he went off. It was like the Great Wizard of Chicago. Speaking on the concept of "new slaves"; i.e. people that consciously or unconsciously go along with global cultural brainwashing, which is designed for the purpose of dumbing down individual expression in order to push specific money making agendas that are toxic to planetary health and lucrative to the select few.
Ye's passion on this one delivered home some education of what's really goin' on in the world in a cool way. There was this essence of "You can't fuck with Ye", you can't fuck with the people like they are the "new slaves". Because the people have the power. Can you feel it? The people have the power. That's what the video was about for me. I was reminded of the power of the people earlier in the night actually, during the Chicago screening at the Six Corners. Large groups of people stood at each of the six corners, packed. Once the video was about to play, the people rushed the streets. Police couldn't do anything but smile. Cars couldn't go anywhere. There was this 5 minute pause, where the people decided to enjoy some art under one intention. That's the power of the people united.
Panorama at 6 Corners in Wicker Park by @heath_michaels
Anyway, what else did I like about the video premiere? I loved the last minute notice, 10 city's, 66 buildings. No tweets thereafter. Nice move, it felt special, and raw. Seeing it premiere live, breathing from out the architecture, traveling in a black Hummer and black van through the city — it was living light, energetically flowing throughout the night.
Embodying your spirit onto buildings is a powerful way to energetically get your message across. That's that next level branding. Being more than the man, weaving the symbol or the essence of that expression into the environment creates a big subconscious impact. Alchemy! Creating an experience for people really anchors and seeds the energy more fully. So all in all I had a great artsy experience, which I love. Echo gowhere you love. Thanks Kanye for an awesome city-wide installation of your authentic work. A one night only pop-up exhibit. I had plans to do have you do a show on a boat one day — cruising down the Chicago River, with lights, lasers, acrobats, fire-breathers, mermaids, loud speakers, and fireworks. Let's collab — I know the city would love it! Peace and One Love.
It all started with this announcement on Twitter...
One hurried click to KanyeWest.comand, after sharing this info on GWHH, I jetted from the office to meet a few friends at Wrigley Field and caught this iconic moment on video above.
And as I type this, I still can't get over the fact that I saw Kanye West premiere a new song on the side of Wrigley Field tonight (imposed over the likes of Starlin Castro, Anthony Rizzo, and Alfonso Soriano no less... meaning even more to this die hard Cubs fan).
Simply put, I've never seen anything like this. My instant reaction was: "I'll call you back," to my friend on the phone and then I proceeded to drop whatever I was doing to go see this. It was a "I have to be there or else I'm missing history" type moment. And when I was there, I felt that I was witnessing history even more. A diverse group of strangers all gathered under the Wrigley Field marquee, waiting 45 minutes passed the 9:50 start time to see two black vehicles pull up, unload a projector and speakers, press play, and then pack up and go to the next destination.
The song itself, "New Slaves", is the perfect record to accompany this spectacle and keep people talking. 'Ye lashes out at the system for its aim to control African-Americans and celebrities as the "New Slaves". His rhymes are analytical of society and draw from personal experience ("Ya'll throwin' contracts at me, you know that n****s can't read", for example) to exhibit the racism he personally feels and sees. His delivery and lyrics become progressively intense and defiant, and some of the one-liners (certainly 'Ye's most vulgar language and the "Hampton" bars to conclude) are eye-raising and chuckle-inducing to even the casual passerby. I look forward to listening to "New Slaves" even more when 'Ye drops the album, and perhaps performs it tomorrow night on Saturday Night Live.
I have to also commend Mr. West and his DONDA team for executing such a brilliant experience. Creating a spectacle like this is almost always an amazing social experiment. And, as you can see, in a little over an hour, people flocked to Wrigley Field just by 'Ye's influence on social media and the ensuing word of mouth. Later screenings of "New Slaves" even blocked off streets in the city. Amazing. I can't say enough about the creativity behind this. I can say I'll never forget this night.
UPDATE: Here are some more photos from our journey around the city tonight!
Panorama at Wrigley Field by Sgt. Tibs
Panorama at 6 Corners in Wicker Park by @heath_michaels
Dude taking the escalator during the 6 Corners Projection by @WhoDough
"New Slaves" @ Millennium Park, downtown by @heath_michaels