High fashion meets street fashion when the two worlds of MUSIUM DIV. and New Era collided. I have to admit, I wasn't a big cap fan but until our partnership with New Era in Chicago but things started changed. My eyes opened and I discovered this gem.
I've been rocking studs since before it was the latest crazy... and I mean... I was wearing studs when I had to sift through Claires and Hot Topic in my middle school days. New Era and their latest collab efforts has taken the guess work out and came up with some real shiz. This cap is totally pulling at my heart strings. I hope you enjoy it too. Releases on 12/14 at MUSIUM DIV. retail stores for a cool $193.
New Era & Gowhere Present: Gemstones "Elephant In The Room" LIVE with Janeen's Art
Gemstones & Janeen's Art
Fri, 2012-12-14 19:00
New Era Flagship Store (207 S. State St.)
event producer New Era & Gowhere Hip Hop
For the first time ever, Gemstones will be performing tracks from his newest mixtape 'Elephant In The Room' LIVE at the New Era Flagship Store in downtown Chicago!
Powered by New Era & Gowhere, come out for a night filled with fun giveaways, Shade 45's DJ Averi Minor on the 1s & 2s, live art from Janeen Kern, and a performance from Gemstones! (with more announcements to come!)
Oh, and did we mention it's...
Hope to see you there and come on by and meet our team!
Last week at New Era's downtown flagship store in Chicago, we sat down with Big Boijust before getting an exclusive listen to his upcoming album, 'Vicious Lies & Dangerous Rumors'!
In a collaborative video with our friends at Rap Genius, GY312 talks to Big Boi about how personal the album is to him - find out how the title is derived from the ATL emcee's grandma. We also get a genuine reaction from Big Boi about the creative GIF-style artwork for the album, the fun behind his bowling name (yup, Big Boi bowls in a league every Wednesday with his studio mates), and last but not least, a lyric from "In The A" is officially verified for Rap Genius. Catch the line in a slick graphic in the video and then hear the song for yourself here.
Lastly, catch a glimpse of the listening party itself with footage of the happenings at New Era, including a sneak peak at how the album monumentally starts off at the very end of the video. Other tracks to look out for: the fast-paced flows on the B.o.B collab "Shoes For Running", another Sleepy Brown feature that connects in "The Thickets", and (released earlier today) "She Hates Me" featuring Kid Cudi. The album has an impressive variety of sounds and I can't wait to sit down with it myself on December 11th.
One last shoutout to Rap Genius and GY312 as the groove maker just moved to NYC this weekend to build with RG. Follow 'em both closely for more major moves to come. Groove!
Hope you have some energy saved from all your Thanksgiving and Black Friday festivities because tonight concludes a whirlwind of dope GWHH events during the past week with "Food 4 Thought" - presented by New Era & GWHH!
Bring your canned foods as tonight is the official listening party for Chicago lyricist Real T@lk's upcoming opus, The Talented Tenth 8.0. In addition to live music from Real T@lk, take advantage of some exclusive New Era giveaways, free food, live art, spoken word, and more from 7-10p over at The Silver Room!
Oh, and did I mention it was FREE?!
And did I mention #TeamGowhere will be in attendance?! Come say hi to myself and some of our lovely ladies at our booth during the jam-packed event! More info above and our fresh new commercial below. See you tonight!
Clear your schedules for Black Friday, ladies and gents! In the heart of Wicker Park this Friday night, come on out to The Silver Room where we'll be joining forces with New Era to present "Food 4 Thought" - a canned food drive and listening party for talented Chicago hip hop and poet, Real T@lk's upcoming project, The Talented Tenth 8.0.
We got together with Real T@lk to shoot a fun and quick commercial, capturing his journey from spot to spot, while previewing one of his lyrical heaters to come on the project. Take a minute out and press play above (and keep your eyes peeled for that good Sgt. Tibs cameo :))
The Chicago flagship store for New Era just recently celebrated their 1-year anniversary as the downtown store opened its doors for a private party, complete with a mix of barbeque, cupcakes, giveaways, a DJ, and a showcase of their consistently new and fresh gear. Above is a collection of photos from New Era and an Emmy-Award winning photographer and videographer, Dartise. We enjoyed the event together with artist Janeen Kern as well. She'll be a part of an event we're presenting with New Era's Chicago store next month! Stay tuned for more details...!
New Era and The Transformers franchise collaborate on this unique style of cap which is capable of transforming into either Optimus Prime or Megatron, the main characters of the Transformers franchise. Take a look at the photos above and tell us how you feel.
Check out the fresh slideshow above illustrating the fusion of artist, brand, and media as we have opened our office doors for a variety of national and local Chicago artists, and gifted them free hats and gear from one of our sponsors — New Era!
Plus! I'm also bringing back a hilarious video we did with GLC when we gifted him some Chicago New Era lids and a Dallas Mavericks one that he rocked in the "Mack On, Mack Strong" video, directed by our own Terrence Jones. Ism!