Last week at New Era's downtown flagship store in Chicago, we sat down with Big Boijust before getting an exclusive listen to his upcoming album, 'Vicious Lies & Dangerous Rumors'!
In a collaborative video with our friends at Rap Genius, GY312 talks to Big Boi about how personal the album is to him - find out how the title is derived from the ATL emcee's grandma. We also get a genuine reaction from Big Boi about the creative GIF-style artwork for the album, the fun behind his bowling name (yup, Big Boi bowls in a league every Wednesday with his studio mates), and last but not least, a lyric from "In The A" is officially verified for Rap Genius. Catch the line in a slick graphic in the video and then hear the song for yourself here.
Lastly, catch a glimpse of the listening party itself with footage of the happenings at New Era, including a sneak peak at how the album monumentally starts off at the very end of the video. Other tracks to look out for: the fast-paced flows on the B.o.B collab "Shoes For Running", another Sleepy Brown feature that connects in "The Thickets", and (released earlier today) "She Hates Me" featuring Kid Cudi. The album has an impressive variety of sounds and I can't wait to sit down with it myself on December 11th.
One last shoutout to Rap Genius and GY312 as the groove maker just moved to NYC this weekend to build with RG. Follow 'em both closely for more major moves to come. Groove!