UPDATE: Here's the official extended version of the commercial, now 2:52 in length.
In this cool new spot for Beats by Dre, Kendrick Lamar & Dr. Dre re-create the studio experience whilst previewing a hard new track of unreleased and hopefully soon-to-be released origins. I'm not sure that sentence made sense, but that's probably because I was pressing play above again.
In other Dr. Dre news, he is launching a new music streaming service to compete with Spotify to launch in January, 2014 called Beats Music. This is intriguing. If anyone can compete with Spotify, I wouldn't put it past 'Dre.
Insiders suggest that Dre’s new service will have more artist curated lists and personalized playlist options. Reports say the Beats Music received a $60million investment this past March.
“Right now, these things are all utilities,” said Jimmy Iovine, CEO of Beats Electronicof the streaming service: It’s give me your credit card, here’s 12 million songs, good luck… We have an entire generation that was brought up on sound being inferior, and sound is the only conduit for emotion that we have. We’ve had ten very bad years in the audio industry. So we want the best possible quality, and it will have global scale. So it will be a balance of those things.”
In 1994, Tupac Shakur was interviewed by Entertainment Weekly’s Benjamin Svetkey and discussed his ideas on life, death, success, trouble with the law and the media. That same interview of nearly two decades ago has now resurfaced in a new form as PBS Digital Studios animated that encounter in their latest Blank On Blank segment.
"If I was white I would have been like John Wayne... I feel like a tragic hero in a Shakespeare play"
In a new video presented by Budweiser, Kendrick Lamar recalls the first studio session he had with Dr. Dre, which turned out to be for their collab "Compton". K. Dot tells it well, including the first moment they met and how instant their chemistry was. Plus, I really like what Kendrick says about an artist able to use their voice and tone as an instrument to the record to help paint the picture. He gets it, folks. Watch this quick 2-minute spot above!
Eminem 'MMLP2' 11.05.13, executive produced by Dr. Dre & Rick Rubin.
Wow... Marshall Mathers, the original, was great. To give a sequel to that... *nods head*
Dre involved... no surprise there. Rick Rubin... what big artist isn't he working with? Awesome news tonite.
UPDATE: Here's the Beats By Dre spot that announced the album just moments ago during the first VMAs commercial break. It features a 15 second preview of a furious Eminem wanting to take it back to real hip hop. An old-school sounding beat to top it off. This is the first listen for "Berzerk", which, as the image from Eminem.com says above, drops Tuesday...!
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Beats By Dre x Eminem Announcing MMLP2
UPDATE 2: A 30 second preview of "Berzerk" that sounds like the hook. The Billy Madison superfan in me is elated that Eminem is rapping over a sample of Billy Squier's "The Stroke". The video also has a dope Beastie Boys vibe to it, coinciding with all of us connecting the dots to Rick Rubin. Plus, is that a bleached blonde Em? "Guess who's really back?" is right..!
Talk about the most high-profile Nike commercial that could've never been had the Spurs won Game 6 or 7. But LeBron James and the Miami Heat had other plans, and upon winning the deciding Game 7 tonight, Nike released their new "Leave A Message" ad campaign featuring the likes of Drake, Dr. Dre, Bill Russell, Spike Lee, and Warren Buffet leaving a voicemail congratulating LeBron on winning his second 'ship. Toss-up between Drake & Bill Russell for the most fun voicemail.
Important note: I was also in talks with Nike to leave a voicemail, but when they realized mine said, "Congrats LeBron! But next year, Derrick is back," talks mysteriously stopped.
In all seriousness... it's 2013, shouldn't these all be texts? OK, in all seriousness for real, congrats to LeBron and the Heat. No matter your opinion on James, there's no denying how phenomenal he played tonight, all series, and all season. Loved the matchup with the Spurs as it played out to be one of the best NBA Finals series in league history. And as a fan of the NBA, you can't ask for much more. What a season!