Chicago native DJ White Shadow's latest music video "Fear" takes viewers down a dark, twisted path of over the top, Tarentino-esque sequences of violence, which pairs well with the sharp snare taps, 808 bass, and samples of guns being cocked and shot that have come to define electronic music's interpretation of trap music. That is, until the music diverges from glitchy squeaks and bleeps to pursue a lighter, airier snyth sound, met with images of clouds, kittens, and Care Bears - things I think we can all agree do not conjure up any ideas of fear.
Perhaps the video is suggesting our culture's commercialization of fear has led to the desensitization of the youth - like we're teaching our young'ns to love things they should really fear. Or maybe its just a rad video filled with blood and Care Bears. Whether satirical or not, the video is shocking. Its provocative. And similar to the artistic channeling of his colleague Lady Gaga, I think its shock and awe that DJWS probably sought in the first place.
"Fear" is a preview of DJWS's forthcoming Pussy Drugs Fear EP, set to drop July 23 via Decon Records.