I know it’s been a long time since I wrote one of these and I promise to keep them more frequent since the response that I’ve gotten from them have been so positive. As I’ve mention before these write-ups aren’t directed at any one artist but are more so a result of things that I’ve seen from multiple artist.
The focus of todays “Common Mistakes Of Up & Coming Artist” is Timing. In my previous write-ups I touched on a list of different things that artist need to focus on and/or pay more attention to when dealing with their music careers. Timing is yet another thing that I feel is being ignored by up & coming artist for one reason or another. When I say timing I mean more than just the day of when you want to release a song, video, or full project. You need to take into consideration not only the date, but the time of day, day of the week, and month of the year. Then once you’ve thought about all of these things think about them again but in regards to your competitors. Here’s what I mean.
When deciding when to drop something new you want to micro-manage this part of the process as much as possible. So to start lets decide on a month, this will probably be the easiest of the decisions that’ll you have to make. You want to look at exactly what it is your releasing and decide what time of year does this particular song, video, or project look to thrive in. You might not necessarily want to release a fun party anthem in the beginning or middle of winter. Saving a song like that for the summer might work more so in your favor because you’ll give yourself more opportunities for attention being that during the summer you’ll have more people outside at parties, the beach, bbq’s, etc where that type of music caters to what’s going on more. Then there’s the club aspect, more people are out in clubs and bars during the summer so if your music reaches one or both of those arenas then you’re setting yourself up to be heard by more people. The same would apply for the opposite side of the spectrum. If you’re releasing an R&B love song, the summer might not be the best time for that. We all know what the summer heat does people sometimes. Once the winter comes we all know what season it really is, “Cuffing Season”. This is the time of year when you need to be dropping that love record. So just keep that line of thinking in mind.
Next is something that I’ve been seeing A LOT of miss steps with of late. The day of the week you release something may be the most important aspect of timing. When deciding a day of the week you have to take into consideration EVERYTHING that goes on during that day, not only for you but more so the people you want to pay attention to your release. Let me start with the worst day to drop something. STAY AWAY FROM SUNDAY’S!!!!!!! The reason I say this is because the competition you go up against on a Sunday as an “Up & Coming” artist is unbeatable. First thing is this is widely regarded as Gods day, so for a lot of people their mornings and early afternoons are taken up with church and church related activities and you don’t want to try to compete with someone’s religion. Next is the fact that Sunday’s for a lot of people are their off days from work. So this usually means that the day is either going to be used to relax around the house watching TV (never want to compete with football season either), spend time with the family in or out of the house, running errands that they couldn’t get to during the week, or for students doing homework. Basically more stuff you don’t want to compete with. So as I said before STAY AWAY FROM SUNDAY’S. This leaves us with six other days to choose from and the only other day I would say is a for sure day to avoid is Saturday. Simply put, this is the day that people reserve and plan to go out. Once they get off of work their mind goes directly to what they are going to do that night. Period! Don’t risk them forgetting about you because they were more concerned about “turning up” for the night. Now we have Monday to Friday which are all perfectly find to drop something on. When deciding on which one of these days to release on the most important thing to do is research. The thing you want to research and try to avoid is releasing your material on the same day or for that matter the same week as any other major release. So look around the net and see who has stuff coming out around that same date you were looking at. Imagine you dropped a new song the same day Acid Rap came out or the same day a new Drake song came out. As a new artist you wouldn’t stand a chance (for a lack of better words). You want to give yourself the biggest window to be seen and/or be heard by the people, and when asking people to choose between you and Chance, Drake, Ye, or whomever else you’ll lose every time. After you’ve done this now it’s just a matter of picking the time.
First let me start by saying that I am completely against new artist releasing music at a specific time. I personally feel that you should get it out as earlier as possible. If there is someone that would post it at 9am then let them. As a new artist you don’t often have then luxury of people waiting for you, but if you do decide to drop at a certain time here are some things to think about. Think about the day-to-day lives of the people that you want to listen to your music. When are they more likely to be at school or work? When are they more likely to be driving home from work or school? When might they be picking up their kids from school? When might they be eating dinner or getting ready for the next day and everything that they are going to have to do? If there was a prime time to drop something I would suggest between the hours of 11am and 3pm. I personally picked this time for a lot of reasons but some of the key reasons were these: 1st for people who may have been at work since 8 or 9am they’re either getting ready to go on lunch during this time or this is about the time they take slight breaks from what they are doing at work. This could include checking their Twitter, Facebook, Instagram, or one of their favorite websites. This gives you the opportunity to be seen on one of their social network timelines. 2nd For people that work even shifts this is usually the time they start to get ready for work, so hopefully you can catch their attention before the head out for the day. Most people will do their internet check before they go to work since they know they aren’t going to be able to once they clock in.
So these are my thoughts on timing, and I’ll like to leave you all with one more thing to remember. When thinking about when you want to release something keep in mind a realistic image of who you are as an artist. Don’t get caught up in how other artist are doing it and begin to think that what they did was so cool and that you want to do something like what they did. Everyone can’t be Drake and release a song at midnight and still drive the internet crazy. If you could do what major artist do and achieve the success that they do you would already be at the point in your career as they are.
If you haven’t gotten a chance to read my other “Common Mistakes Of Up & Coming Artist” check them out here: