Here's LeBron & Nike's new commercial to start the NBA season, and it's bonus hip hop relevance is a preview of the new Mike Will Made It track "My Shoes" featuring vocals from John Legend. It's the perfect, triumphant, and motivating theme song for the commercial entitled "Training Day". The commercial feels kind of contrived at times, but it does provide some powerful visuals (namely the aerial ones of all those extras biking and swimming in Miami). I'm excited for the song, which is said to appear on Mike Will's upcoming album, Est. In 1989 Pt. 3 (which I think should just be named something else at this point *shrugs*)
Investigates what?! Well, find out in another great commercial with Foot Locker & Nike (they're on a roll after Stephen Curry vs. James Harden in the "Harden Soul Remix") as Kevin Durant plays the control center guy with agents Dirk Nowitzki and Marco Belinelli (yes, former Bull Marco Belinelli with the big look in this commercial) deciding which ballers are 'ready' or 'not ready'. Can this be a show? It's already better than all of NBC's new shows.
Gotta show some love to the NBA's latest, genius marketing campaign to get us pumped for The Finals. Today, they released the Kobe Bryant edition "Forever Kobe", immortalizing a posterization over Nets journeyman center Todd MacCulloch in the Finals 11 years ago, and fulfilling a bucket list checklist of mine to mention Todd MacCulloch on Gowhere someday.
Dirk's was even more epic I'd say (seen below), and now that it's a consistent "Forever BIG" series I can't wait to see if they dabble into legends like MJ (of course). No doubt you'll be seeing these commercials throughout the rest of the playoffs, but since this is the interwebs, press play above and below.
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Oh, and for the equally NBA-obsessed, here's one more epic thing for you today: Matt Bonner reflecting on what Jeff Van Gundy was saying is the "lowest jump-ball in NBA history", ha!