Looks like Curren$y and friends are trying to redefine the mixtape game. XXL reports that he and his Jet Life crew are planning to release mixtapes through the popular torrent service BitTorrent. What's more, the mixtapes are said to include "HD video footage, interactive posters and contest opportunities and rewards you can redeem offline." Sounds like the mixtape is moving into the world of Web 2.0.
“Jet Life has built a massive audience by embracing a DIY, direct-to-fan mentality from the start," said Austin Briggs, Jet Life Digital Marketing and Brand Strategist. "We’ve always put listeners first. BitTorrent allows us to reach these fans – as well as one of the largest audiences online.”
Look for the first Jet Life mixtape bundle on BitTorrent July 30.