#TheReturn has returned with episode 5 entitled DRIVE. Follow Derrick's journey back from a torn ACL and find out in this video what drives him. The answers are simple and admirable. Another well-done piece by adidas Basketball as seeing Derrick's progress and inner thoughts are once again fascinating.
Dubbed, “Chicago Fire” the bold and bright electricity-colored shoe is inspired by the Chicago Fire Department in Derrick’s hometown.
The upper is made of rubberized, heavy duty synthetic materials to resemble the strong, protective feel and function of a firefighter’s turnout coat. The three stripes on the back and outsole of the shoe are gray to represent the color of knee and elbow pads on turnout coats and coveralls. The stripes on the back are also reflective material similar to turnout gear, while the black SPRINTFRAME has a smooth, clean finish to signify rubber fire boots.
The inside of the left tongue features the universal cross symbol of firefighters with the D Rose logo in the middle, and the right shoe features a lasered Derrick Rose signature.
With the Bulls preseason starting tonight, adidas picks a perfect day to release one of what I'm sure are more colorways to come of the D Rose 3. I love how they continue to draw inspiration from the hometown and the fire department is surely a motivational one. The kicks will be available tomorrow, October 10th. Would you rock them?
NBA sneakerhead news comes way tonight as Ricky Rubio has signed with #teamadidas on a long-term partnership, says their USPRGuy (love that Twitter handle). This is the second big-name NBA star signing a new sneaker deal this month, as Dwyane Wade recently left Jordan for LIN-ing (I feel like that should be the name of Jeremy Lin's shoe company). The question remains for Rubio and adidas: will we see a documentary for his return from a torn ACL? Jokes aside, I do look forward to seein' Rubio run the show on a fun T-Wolves squad this coming season.
This morning, adidas Basketball premieres their new TV commercial for their #TheReturn campaign surrounding Derrick Rose's comeback from a torn ACL, and, well, once again it's pretty epic. Chicago stayed in stunned silence as clips from TNT broadcaster Kevin Harlan and images from the moment of Rose's injury kick off the commercial. And while the reaction is a bit of a dramatization, it actually isn't too far off our personal experience at the office that day. About 30 of us were watching the announcement of the torn ACL and no one really spoke. Chilling. Rose's brother Reggie makes a cameo as well, in addition to various iconic Chicago locations where the spot was filmed. See the commercial above for yourself, a week before it premieres on televisions next week!
I, for one, am partial to adidas Originals. I get at least one new pair a year and this new Dark Royal/Black colorway of the ZX 750 might make the short list for which way to go for my next pair. What do you think of this shoe?
Episode 3 is here, and entitled Focus, as adidas follows around Derrick Rose this offseason as the physical and mental grind of rehab continues. As always, we see and hear Derrick's motivation as he reflects on when he even started playing basketball, and how this is the first time he's had to stop (in a sense) because of the injury. Love how this video drives home the importance of staying mentally focused on your goals; as Rose says, the hard work will pay off.
A couple fun moments in the video: Rose playing 2K12 as himself (which I would too if I was in the NBA) and this highest rated YouTube comment at the moment - "Another great episode but brushing your teeth with the water running, come on man." Hah! Enjoy.
Adidas kicked off their 10th anniversary for their SoHo location with guest appearances by A$AP Mob members. New friends after sharing the Complex Magazine cover, Jeremy Scott, of MilkMade, and A$AP Rocky will kick off their celebration on September 21 with exclusive footwear and watch releases.