This morning, adidas Basketball premieres their new TV commercial for their #TheReturn campaign surrounding Derrick Rose's comeback from a torn ACL, and, well, once again it's pretty epic. Chicago stayed in stunned silence as clips from TNT broadcaster Kevin Harlan and images from the moment of Rose's injury kick off the commercial. And while the reaction is a bit of a dramatization, it actually isn't too far off our personal experience at the office that day. About 30 of us were watching the announcement of the torn ACL and no one really spoke. Chilling. Rose's brother Reggie makes a cameo as well, in addition to various iconic Chicago locations where the spot was filmed. See the commercial above for yourself, a week before it premieres on televisions next week!
Episode 3 is here, and entitled Focus, as adidas follows around Derrick Rose this offseason as the physical and mental grind of rehab continues. As always, we see and hear Derrick's motivation as he reflects on when he even started playing basketball, and how this is the first time he's had to stop (in a sense) because of the injury. Love how this video drives home the importance of staying mentally focused on your goals; as Rose says, the hard work will pay off.
A couple fun moments in the video: Rose playing 2K12 as himself (which I would too if I was in the NBA) and this highest rated YouTube comment at the moment - "Another great episode but brushing your teeth with the water running, come on man." Hah! Enjoy.
Piggybacking on Srirachana's post below, earlier today at the adiZero Rose 3 launch, there was an emotional moment where Derrick shed humble tears of reflection — both personally on what he and his family overcame growing up in Englewood, and with everything going on in our hometown (the crime and the CPS teachers strike which Rose tweeted on the other day) that we really feel Rose cares about. It was simply an incredible moment that epitomizes once again why Chicago roots so hard for one of their own, one who represents the city and one who rises above. Yup, adidas got it right: D. Rose will rise.
adidas Basketball resumes #TheReturn - their amazing documentary series in association with the Rose family to document Derrick Rose's recovery from a torn ACL. Once again, and this goes without saying, this episode entitled 'HOPE' is another inspiring one. Rose narrates footage of his training regimen and not being able to watch this year's playoffs. Watch and enjoy above and, again this goes without saying, we can't wait for the next one.
"Nobody believed in me in the beginning. Me, my friends, my city, and my fans. That's it. That's all I need. I wanna be great... I'm gonna be great. There's no doubt about it."
- Derrick Rose
It's hard not to be motivated after one viewing of the premiere episode of adidas Basketball's new documentary #TheReturn. The series will follow D. Rose on his road to recovery from the horrific Torn ACL he endured in the first game of last year's playoffs. I'll just let you see how it unfolds for yourself as Rose himself narrates the beginning of this journey. These rehab clips though, plus quoteables like the one above... yeah.. he'll be back. And it's going to be so uplifting!
The adidas Rose 773 is the latest in the line of Derrick Rose signature shoes from adidas. It should go as no to surprise to our hometown readers that 773 is a nod to one of our city's area codes so already, we're puffing our chests out with pride. The shoe itself bears resemblance to the Rose 2.5 and I view it as an extention of it stylistically. I actually ball in the 2.0s and can vouch for the performance aspect of the shoe as well. It's light, breathable, and I don't feel restricted making cuts. Mine are starting to wear out so I might actually be looking into one of the 11 team colorways that the Rose 773 is set to drop in. You can view the ones that are available now in the slideshow above and drop your credit card over at adidas' store here. Still kind of bittersweet to see that Olympic colorway that Rose was going to wear this summer in London, but whoo, that one is fresh.
OK, now I'm ready to take on the day. adidas Basketball just started the launch of their new #TheReturn campaign centered around Derrick Rose and his recovery from the tragic torn ACL injury that ended our playoff run and will sideline Rose into much of the next season (and perhaps all of it).
Needless to say though, this epic mix of visuals of Rose's rehabbing with words like Belief, Hope, Focus, Push and Drive are quite the motivator, no? I believe we'll be seeing a Derrick Rose back on the court 100% and better than ever when the time is right.
