The new adidas spot for the #DRose4 sees the hometown hero narrating a trip through the lavish perks of being a famous all-star, like birthday parties with Common, 2 Chainz, Dom Kennedy, and Big Sean — and going to the latter's video shoot no less. But if all that is taken away, Rose is fine, because... "basketball is everything". Watch the new 1 minute commercial above and one more time, our D. Rose/Big Sean video recap from the #DRose4 launch at the United Center.
“My mom means the world to me. She is my motivation to work as hard as I do which is why I love wearing this color of my shoe for her.”
- Derrick Rose
I loved the "Brendas" last year when adidas and Rose revealed the red colorway (Mrs. Rose's favorite color) and concept, and this year is (you guessed it!) no different. For the #DRose4, adidas is looking to stress a sharp contrast in colors between the heel and the mid, and it's probably most obvious in the Brenda colorway above (compared to the away + home). Also note the subtleties of how white is used, in addition to the red on the laces. It all really works and I can't wait to see what these look like on the court. We can all see that for ourselves on October 10th when its released with the away and home versions, and hopefully soon after on D. Rose himself, with the preseason about to be underway.
For all our #DRose4 coverage this week, including our new video of Rose & Big Sean (which he co-signed yesterday!), click here.
Derrick Rose came back home on Sunday to officially launch the adidas #DRose4 in front of thousands of Chicago's youth at the United Center! The extravagant event held by adidas was not only for the shoe, but also for Rose to show some love and inspiration to his home city through a fun series of activities like a shooting game with some lucky teenagers. The crowd was also treated to a special guest performance from Big Sean, who performed a series of his hits at the beginning and end of the event.
We were amongst the media covering the festivities courtside and we were able to get some words from D. Rose and Big Sean for the video above.
The video is a highlight reel of the entire event that also features:
- A chilling introduction of Derrick Rose
- Rose talking about the changes in his game, how he feels mentally and physically going into the new season, and keeping kids on the right track.
- An all-star slam dunk contest judged by D. Rose & Big Sean
- Benny The Bull trampoline dunks over the Luvabulls
- Big Sean talking about being at the event and supporting D. Rose
- Big Sean shooting the J... does he make it?
- Big Sean performing "Beware"
Salute and special thanks to adidas Basketball for putting on the "all in for Chicago" event. Also to D. Rose and Big Sean for their words in the video and putting on an entertaining show for the youth — a main takeaway from the #DRose4 launch!
<<Use the arrows above to view more photos and scroll below for individuals>>
Sunday marked the release of Derrick Rose's 4th signature shoe release with adidas — simply the #DRose4 — and what better way to launch the shoe than back home at the United Center. adidas put on the event featuring a half-full United Center of mainly Chicago youth, who were treated to free tees, and a lucky few with the shoes themselves. Plus, quite the extravagant event!
Rose was introduced like it was his first game back, complete with Bulls P.A. announcer Tommy Edwards and the legendary Bulls theme music. It was a chilling sampling of what we can expect during the Bulls home opener in a little over a month. Shortly after Rose's introductory words, he got to do the introducing — and it was for none other than Big Sean. Sean flew into Chicago and performed his biggest hits at the beginning and end of the event. In between, he and Rose judged an amazing slam dunk contest (with the best amateur dunkers flown in from throughout the country), as Rose partook with a few alley-oops, as well as in a shooting game with the youth. All in all, it was quite the memorable event and we were happy to cover it courtside.
Enjoy the series of photos from the event above and see the shoe in detail with my earlier photo post and commentary here. And finally, stay tuned for our video recap going live soon!
#Salute adidas for putting on a great event and on the new shoe...
This is always an exciting time of the year. The refreshing Fall weather always cools down a sizzling summertime Chi. Football season is underway (and the Bears are good). TV Season is transitioning from finales (like Breaking Bad and Dexter) to the start of new seasons. And, what takes precedence over all of the above: the NBA is right around the corner!
An annual sign of basketball's return is the release of our hometown hero Derrick Rose's new signature shoe with adidas. The #DRose4 was revealed in grandiose fashion here in Chicago yesterday at the United Center as D. Rose was back home to showcase the shoe to thousands of Chicago youth. We'll have more coverage coming from the event today. This post is purely about the #DRose4 shoe.
The away and home editions were released as the customary Bulls color scheme of black, red, and white were mixed for these versions that Rose will be wearing on the court upon his long-awaited return.
The #DRose4 — Away
As you'll notice, the signature three stripes are on the back heel and there is an abrupt contrast in materials and color between the heel and the forefront of the shoe. After seeing this in person, I can attest that this contrast looks great from far away and give the #DRose4 a unique feature for any casual basketball fan watching the Bulls this year. While it's distinctive, the Bulls color scheme doesn't make it too flashy. Overall, the #DRose4 aestetically possesses a nice balance of unique features, materials, and color placements. I'm excited to see five other colorways to be released throughout the year.
The #DRose4 — Home
For more information on the technology behind the #DRose4 visit adidas.com and you can cop the shoe and Rose's new collection on October 10th (the shoe retails for $140).
Lastly, we're a big fan of the creative process and so it was also great to see adidas unveiling three sketches of the Rose 4 in development. Take a look at these behind the scenes photos and even more on our tumblr, where we also gave you a sneak peak of photos from yesterday's event at the United Center. More photos and video to come!
And thus it begins! adidas unveils it's first marketing campaign for Derrick Rose and his all new #DRose4 set to be released this Fall. The one-minute spot features a mix of motivational highlights and naration from Rose himself. The first glimpse of the shoe was smooth, and this feels like a nice transition from #TheReturn series and documentary this time last year. D. Rose is ready! October 29th at Miami.
A new preview pic has surfaced of the upcoming 4th signature installment of adidas' D Rose series, and as we see above, the shoe's style looks like an extention of the 3 and 3.5 with some minor stylistic tweaks along the way. I like the unique brushed upper especially as the Rose 4 will also update with a split toe box. More, hopefully official, images and details to come soon.
Gotta applaud adidas Basketball on another fresh new campaign. This one's entitled #QuickAintFair and is premiered with A$AP Rocky spitting some new, adidas-tailored bars over "Goldie" with rising NBA point guards John Wall, Damian Lillard, & Jrue Holiday showcasing some quick crossovers in the visuals. Everything came together nicely — the song, the athletes, and even the CGI visuals (that court looks amazing). Look for this commercial to air throughout the NBA Playoffs with the new adidas Crazyquick shoe releasing in five colorways on May 1st. I'll close things with John Wall expressing his fandom of the shoe and A$AP...
“I wore the Crazyquick throughout the season and I’m happy to have my first big thing with the adidas family,” said Wall. “I’m a big fan of A$AP. He’s somebody that has real good music going out. He’s a different type of person, a different type of style and it’s great to have him narrating this commercial. I think everyone’s gonna like it a lot.”