A$AP Ferg reveals the new artwork for what's sure to be a buzzing hip hop track come Monday: the "Work RMX" featuring A$AP Rocky, French Montana, Trinidad Jame$, & Schoolboy Q. Who's lookin' forward to this one?
I'm always curious about the creative process, and that goes double when details are revealed about my favorite album of 2013 (yup, that's right), Indicud. In a new interview with MTV, Kid Cudi discusses producing collabs with two of the game's hottest emcees right now: Kendrick Lamar & A$AP Rocky.
“Aside from the fact that they’re dope, I was really inspired to work with [Kendrick and A$AP] because I love their sound, and when you hear something new, you [think], ‘I wonder what my sound would be like with that.’ That’s how I think about features. Fusing two artists’ sound in a way where it makes sense and brings out this ‘super song’; that’s what I was trying to accomplish.”
On "Solo Dolo Pt. II":
Cudi also recalled that when Kendrick showed up at the studio — “he came in there f—ing ready to go. He came in there so ready to go, he was excited. I was so humbled by the fact that [Kendrick] was such a big fan of mine because sometimes I just feel out of touch with the new generation,” the 29-year old admitted. “I’m not even that old, but I was away for a while and it’s just really exciting for me to see the love from somebody like Kendrick who’s in a space where he’s just beasting and killing it.”The focus was on producing the record for Kendrick,” Cudi added. “I wanted to shine as a producer first. I wanted to show that side off more than anything else and that’s why I had my one verse then let Kendrick go ape-sh– crazy all over the rest of it.”
“I felt like that was a perfect beat for A$AP to get on there and speak some truths and talk to the younger generation, because he’s in a place where a lot of kids are up to him and Kendrick,” the Indicud MC said. “I just wanted to hear him say something a little bit more thoughtful, and he did that — he showed up. I was blown away by his craftsmanship, his professionalism and his overall mojo.”
Awesome. Love that last intention of wanting A$AP to push that boundary lyrically, and the more I listen to his verse on "Brothers", the more I dig it. This interview inspires yet another late night rotation of Indicud. A dope album to cop — get with it!
Gotta applaud adidas Basketball on another fresh new campaign. This one's entitled #QuickAintFair and is premiered with A$AP Rocky spitting some new, adidas-tailored bars over "Goldie" with rising NBA point guards John Wall, Damian Lillard, & Jrue Holiday showcasing some quick crossovers in the visuals. Everything came together nicely — the song, the athletes, and even the CGI visuals (that court looks amazing). Look for this commercial to air throughout the NBA Playoffs with the new adidas Crazyquick shoe releasing in five colorways on May 1st. I'll close things with John Wall expressing his fandom of the shoe and A$AP...
“I wore the Crazyquick throughout the season and I’m happy to have my first big thing with the adidas family,” said Wall. “I’m a big fan of A$AP. He’s somebody that has real good music going out. He’s a different type of person, a different type of style and it’s great to have him narrating this commercial. I think everyone’s gonna like it a lot.”
A$AP Rocky and Danny Brown join Joey Fatts over this 808 Mafia produced instrumental for a brand new release entitled, "Choppa." This one coming off Joey Fatts' upcoming project, Chipper Jones Vol. 2. Stream and download above. Chipper Jones Vol. 2 and more coming soon!
A$AP Rocky week continues on the momentum of his debut release, Long.Live.A$AP, as MTV has a track-by-track series, where in this installment above, Rocky talks about the raps in "LVL". Most notably, he calls it "symbolic for life". Do you agree? And how do you A$AP's debut album?