adidas must have some people up on the rap blogs at HQ. First, they tab "Freaks & Geeks" for a Dwight Howard spot and now they just premiered their new commercial above starring Derrick Rose, set to Big Sean's "I Do It", produced by hometown beatsmiths No I.D. & The Legendary Traxster. It's a perfect soundtrack to another awesome commercial, which features some chilling and beautiful Chicago imagery and even some playoff highlights of D-Rose throughout. Very cool, and very Chicago. Expect to see this one on your televisions throughout the rest of the playoffs! And also... damn! 9.8 ounces?! Yeah... "Crazy Light" seems like the appropriate name.