Readers of message boards and comment sections on every hip hop site are tuned in to the discord among Earl Sweatshirt's fans and his dissenters. The argument of the latter group is that Earl isn't established enough to warrant the hype that has surrounded his upcoming debut studio album Doris. Those familiar with the young rapper's 2010 self-titled mixtape and of his recent leaks off Doris, however, know otherwise. Here are the 3 main ways in which Doris has already surpassed Earl's excellence:
1. It's more approachable.
The first time I saw the "Earl" video I was left shocked and slightly nauseated. It's purposefully vile, no doubt to match the vulgarity of the song and reflect the unconventional style that Odd Future is now known for. The video for "Hive" off of Doris accomplishes all of the above in a much more easily digestible manner, and if anything, calls more attention to Sweatshirt's lyricism with it's simplicity. "Hive" shows off a mature, relaxed Earl, "like it's nothing, cause it's nothing b*tch."
2. It shows multiple sides of the artist.
Before the recent release of "Hive" came "Whoa," and before that "Chum." Chum offers an introspective side of Earl not previously seen from the artist, which his good friend Tyler, the Creator is sure to mock within the first 15 seconds of "Whoa." This time around, Sweatshirt is making concious efforts to brandish the complexity that adulthood has surely brought to his career.
3. He's still "that" Earl.
This is clear from his series of recently released promotional videos. In the first video, he appears as Mocha Desire, a 25 year old Earl Sweatshirt groupie who sums up her experience with Doris by stating, "you can't cage a damn ostrich man, it's too big - wings are too big."
In the second promotional video, released earlier today, he eloquently addresses the haters with a "shut the f*ck up," then quickly and for absolutely no reason jumps off a fence.
So believe the hype. Doris, hitting iTunes August 20th, is going to be the album of moment, and likely even the year. Be sure to pick it up.
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