Remember when people thought Hip-Hop music was going to be the death to modern civilization. No parent wanted their kids listening to it, and no company would align themselves with anything or anyone that remotely resembled rappers or rap music. Fastforward to 2013 and now you can get away from. Every car, liquor, beer, credit card, and/or retail store commercial you watch on TV either has a bass heavy melody behind it or clearly heard rap music in front of it. Most recently major retail brand Kmart decided to jump into the hip-hop game to help sell its products. They reached out to Da Rich Kidzz would grew to fame with their viral video "Hot Cheetos and Takis".
What are you guys thoughts on these multi-million brands taking advantage of hip-hop music and its fans? I think its about time that the world acknowledges that hip-hop has become the music and language of the current generation.
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