Kid Cudi's Twitter rant on radio play and label support

Last night, Kid Cudi went to Twitter to express his frustration at the lack of radio play for singles "King Wizard" and "Just What I Am" - citing its strong online views - and subsequent lack of support from his label.

For some behind the scenes insight, the labels primarily push singles to your favorite radio station and that's why you'll see such disconnect sometimes between artist and label. Another example is when the label pushes an artist for a radio-friendly single, which led to such tension between Atlantic and Lupe Fiasco around the release of Lasers. 

Back to Cudder's case, you gotta first admire that he does care so much about getting his art out there and receiving the support he feels was mutually agreed upon by his label. If anything, this should only inspire his fans to drive more traffic to the singles and Cudi's music online. Thankfully, the transition of the music industry to the digital realm is becoming more and more mainstream. 

Watch those videos to "King Wizard" and "Just What I Am" f/ King Chip here and here.

What are your thoughts on Cudi's perspective?