Today in peculiar collaborations, Beck's Beer released this promo video in which Kid Cudi shows off a label he designed for the brand. Unbeknownst to me, Beck's has elicited artwork from several other musicians and artists including Mark Ecko, Willis Earl Beal and others, for use on limited edition bottles.
In the video, Cudi gives us a peek at the bottle, which seems to resemble artwork from his series of "Man On the Moon" albums. He also talks about the making of his latest album (Man on the Moon 3?), saying he's "pretty sure no one has this much fun when making an album." That's a bold statement, but you go ahead and make it, Cudi. Look out for the labels to hit store shelves soon as they adorn 13.2 million bottles of Beck's.
© 2012 GOWHERE — All Rights Reserved
"The world is won by those who let it go."