Jay-Z breaking down KD's next commercial, so he doesn't have to clean gutters
Durant has left agent Rob Pelinka and Landmark Sports to throw up the ROC with Jay-Z and Roc Nation Sports.
“[Durant] wants Jay-Z to handle his branding,” a source told Yahoo! Sports. “He had a chance to be with his idol and couldn’t say no.”
I had a convo with Maks G, who casually observed that Durant has the most commercials of anyone in the NBA. And yeah, he edges CP3 and Cliff Paul and Blake Griffin's dry humored KIA commercials. Now with Jay and his creative team by his side, I only see Durant's brand involved in even more memorable commercials and mainstream notoriety in general. Should be something to keep in the back of your mind. And now, what will the ripple effect be for more athletes to join Jay & the ROC?!
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