So about two weeks ago I wrote a blog titled Common Mistakes Of Up & Coming Artist, and I and the rest of the GWHH team have gotten a lot good feedback from it. So let me say that I am glad that I was able to help some of you because genuinely that was the reason that I wrote it. Now as I look back and think about it more there are still things that I feel some people over look when it comes to their music, so consider this Common Mistakes Of Up & Coming Artist Pt. 2 Emails.
As a blogger I get emails all the time from artist and managers asking me to post their music, and let me say that there is a certain way that you want to go about doing this. Now Obviously I’m speaking for myself but I’m pretty sure that the rest of the people that you are emailing will appreciate this as well. Let me start off by saying what the email should include: Simple Subject, link to either song or video, paragraph about you and song, and artwork (Please read my previous post about artwork).
First, if you are going to be sending an email that you wrote out yourself you want to treat it like a job resume. You want people to be able to read it and get all the necessary information to know what exactly they are getting themselves into. For example, the text in your email should not look like a text between you and your friends. MISSPELLED WORDS ARE NOT COOL!! I repeat MISSPELLED WORDS ARE NOT COOL!! You have to have a certain level of professionalism when it comes to your emails, because often times this is the only way that you’re going to be coming in contact with these people so this will be your first impression and we all know you only get one of those.
Secondly, never put in the subject that you are “The Best”, “The Hottest”, “The Dopest”, or any other adjective that would describe you as the being #1 in hip-hop, because in all honesty if you were you wouldn’t have to email your music out. If you really were all those things all you would have to do is tweet it out and it would spread like wildfire. Keep the subject simple and humble. Like your name, name of the song, the producer (if it’s a recognizable name otherwise save it for the body of the email), and something telling me if it’s a song or video. This is all I want to read, this way I know who it is and what it is before I even click to open it. Now let’s get to the body of the email. This should only be a paragraph at the longest. There is no need to include life story in the email. When you’re writing you only want to answer the basic questions. Who’s song is it, who produced it, who’s featured on it (if applicable), what is it a part of, and one sentence describing it. This is all that needs to be said, and the fewer sentences that you say it in the better. After you’ve written this close it out with a simple thank you, and you’re done.
Third, sending out emails to multiple people at once is fine but you have to make sure that you do it correctly. That being said the first rule of email blast is that you have to bcc everyone in the email. You don’t want to send out an email to 100 plus people and they all be able to see who else you sent it out to. When you bcc they only see that you sent it to them. Another thing that you want to take into consideration when sending out an email blast is the language you use. You never want it to seem like that you’re speaking to a specific person, so make sure that the language is general enough that the person reading it still feels that the email was sent just to them.
Forth, if you’re sending a song to someone never send them just an mp3. Nobody wants to go through the hassle of downloading it from there email, then uploading it to an audio player like soundcloud or audiomack. So make sure that when you send your songs out that they are already uploaded to either one of those audio players. Now small sidebar about songs, make sure that they are tagged. To do this just upload them into iTunes and change all of the info about the track. This means the title, artist name, album name, and album artwork. Please make sure that all of this is done before you upload it to the audio player. You don’t want people to download it and see something like “studio mix 4” or “blah blah new track”, it means a lot.
Fifth, if you want to have your social media include in the tweets or Facebook post you have to make sure that you include that information in the email. We are not going to go and seek you out in these social media, either chain link them whenever your name is used in the email or at the bottom after the paragraph type blah blah Twitter and blah blah Facebook and chain link those.
Final tip, if you send out and email and whatever you sent out does not get posted don’t take it personal. You have to remember that you are not the only person that raps or sings, you’re not the only artist that sends these people emails, and most importantly these people have lives as well. We aren’t going to be able to check every email that is sent to us, but give it a couple of days and if still nothing send a follow up email. But don’t come across as angry in the email, either briefly mention that you sent an email before or act like it’s the first time you sent it.
When you guys are sending out these emails to different sites and blogs your goal should not only be to get a response or post but to make it as easy as possible for them to post it. I hope that this helps you guys out, and as more things like this come to mind I’ll make sure to let you guys know or if you have a topic you would like for me to speak on hit me up on twitter at @DanielDantzler or email me.
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"Love is the bridge between you and everything."