First and foremost let me say this post is not directed at anyone particular, I’m just stating a few things that I’ve been noticing from a lot of up and coming artist that I’ve come across and in contact with. As we all know music has become quite the common career choice for a lot of people these days and I feel like a lot of them either don’t understand or for some reason or another choose to ignore that fact that your presentation means a hell of a lot in this business. The old saying “you only get one first impression” pretty much sums up what I’m getting at. So the rest of this post will be just some of the things that I think people need to reconsider when sending their music to blogs and when putting out their music in general. This post is a little more wordy than usual. but I hope this helps someone.
Quality of Sound
Just because you have a studio in the house doesn’t mean it’s a good one. As a person that gets music sent to them quite often, if I have a hard time being able to hear it chances are I’m deleting it. As a musician being heard should probably be one of the most important things to you. Hopefully you’re putting a lot of time and thought into the lyrics that you are recording and for you to introduce yourself over a bad recording is like a person being offered a clean car and a dirty car, of course you’re going to take the clean car. Something that you have to remember is that there are tons and tons and tons of music to be heard and you quickly eliminate yourself from being heard by giving your music away with a bad quality of sound. Mixing a song is a skill that is not easily attained, just because your homie can hear his phone ring from any room in the house doesn’t mean his should be on the boards mixing your track. Don’t get me wrong studio time can get costly but if you’re serious about this it’s an investment that can’t be overlooked.
Artwork / Photos
Sometimes before I even press play on a song I can tell what I’m getting myself into by the artwork or photo that comes along with the track. This is not a good thing. When you are an up and coming artist you don’t want to jump right into the deep end of the pool, start at the shallow end and work your way down. What I mean by this is I don’t want to get artwork from you that’s just you pointing two pistols at me, and then you want me and others to post this music on our websites, blogs, etc. I know some may say there are plenty of mainstream artist that use pictures with them pointing guns and I agree with you 100%, but these are established artist and comparing yourself to them will get you know where. When creating your artwork you need to find that common ground between something that represents you and something that will be visually accepted by others. Not everybody wants to look at cover art that consist you photoshopped next to a porn star surrounded by guns and drugs. Secondly you have to have some high quality pictures of yourself on deck. High quality pictures do not come from iPhones, Galaxys, or a camera that can fit in your pocket. You have to find someone to take some professional quality pictures of you for people and blogs to use. As a “blogger” I don’t use low quality, distorted, grainy pictures because it makes us as a website and a brand look bad. You have to look at yourself in the same way.
Videos have been one of the biggest mistakes I’ve seen artist make, and was actually the motivation behind this post. Often videos are the first time the people get a chance to really see who you are as a person and as an artist. So that being said videos are a pretty big deal, and to often I’m seeing people making the same mistake in their videos as they are with the cover art. Once again you have to find that common ground. I watched a video a few days ago from someone I knew that was new to rap. The video consisted of him and his guys, (all shirtless) jumping around, smoking weed, and pointing guns. Sound familiar? This does not help you as an artist, this makes you a carbon copy. Don’t be afraid to come up with a creative concept, it’ll take you much further and make stand out more. If everyone in the room is wearing white including you it’ll be hard to stand out, but if you come in wearing blue everyone will remember that guy. Don’t be afraid to be that guy.
You have to have some type of control and etiquette when it comes to social media. If you see two people talking on twitter don’t jump into their conversation with YouTube and SoundCloud links. If some post a picture on Instagram don’t flood their comments section “with check out my beats” or “fuck with my new track”. There is a time and a place for everything and you have to remember that. Also another thing you want to remember is nobody likes spam. You can tell someone about your music once or twice and it be ok, but don’t bombard with links to your music. If someone feels like their being forced or pressured into listening to your music the likely hood of them enjoying is slim. Use your social media to be social not irritating.
When you get a new song that you think is going to be a hit and takeover the streets and the internet, do not gauge that songs possible success with your friends. Your friends are your friends for a reason, they’ll support you through thick and thin. But the most important thing that you have to remember is that you’re not making music for your friends. You have to find some unbiased people and see how they like it, and if they give you the same response then you have something.
I really hope that this helps somebody. In order for everyone to take you serious you have to first take yourself serious.
© 2012 GOWHERE — All Rights Reserved
"Ye judge after the flesh; I judge no man."
~Jesus, John 8:15