As February gets inches closer more and more information about Beyoncé’s return starts to popup. What you’re looking at above is the first image from Beyoncé’s multi-year campaign with Pepsi. Read more below from NY Times:
“In an expansion of the recent marketing experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.”
This deal is reportedly worth $50 million dollars yes $50 million dollars! Gotta love Beyoncé's work hustle because this deal is bomb! Check out Beyoncé’s special edition can available early next year. BTW The picture above will be used as a life-size cardboard cutout in stores, so if you should totally send it my way lol.
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