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Sunday marked the release of Derrick Rose's 4th signature shoe release with adidas — simply the #DRose4 — and what better way to launch the shoe than back home at the United Center. adidas put on the event featuring a half-full United Center of mainly Chicago youth, who were treated to free tees, and a lucky few with the shoes themselves. Plus, quite the extravagant event!
Rose was introduced like it was his first game back, complete with Bulls P.A. announcer Tommy Edwards and the legendary Bulls theme music. It was a chilling sampling of what we can expect during the Bulls home opener in a little over a month. Shortly after Rose's introductory words, he got to do the introducing — and it was for none other than Big Sean. Sean flew into Chicago and performed his biggest hits at the beginning and end of the event. In between, he and Rose judged an amazing slam dunk contest (with the best amateur dunkers flown in from throughout the country), as Rose partook with a few alley-oops, as well as in a shooting game with the youth. All in all, it was quite the memorable event and we were happy to cover it courtside.
Enjoy the series of photos from the event above and see the shoe in detail with my earlier photo post and commentary here. And finally, stay tuned for our video recap going live soon!
#Salute adidas for putting on a great event and on the new shoe...
adidas #DRose4: Away + Home [Photos + Commentary]
Derrick & PJ
Derrick Rose talks to the media
Big Sean performs at #DRose4
"Stunting, stunting, like I got my first chain"
Big Sean & Derrick Rose
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