Directed by Nabil, we have the new music video for "Mercy" above, and did he and G.O.O.D. Music get creative on presenting this group hype record. The camera shifts around a swanky parking garage where the four artists, dressed in all black 2012 gangsta attire (hah!), rap their verses - where even at times they're joined by another form of themselves. With everything else being realistic, that makes for a striking aesthetic and simply... cool. It's cool to see everyone's interactions and mannerisms throughout the video as well - even some buss down dancing, and punch dancing from Cudi. And then I couldn't help but think that Andy Samberg would have made this video hilarious...
Sidebar: Looks like Vevo is one of Kanye's plastics, hah!
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"Their desire was silent yet magnificent, like a thousand daisies attuning their faces toward the path of the sun."
~Jeffrey Eugenides, The Virgin Suicides