Last week we were at the PHLI store in Hyde Park for the anti violence event there, and got a chance to speak with the owner Dave Jeff about everything PHLI! Dave Jeff being a successful fashion entrepreneur, the face behind Sneaker Pimps, and CEO of PHLI talks a bit about what it means for PHLI to be involved in spreading anti-violence awareness throughout Hyde Park, and all of Chicago by setting a good example. It's important for role models like Dave Jeff to give back to their community, so that we can all grow as a people towards better collective lifestyles. Much respect to PHLI for that!
Dave Jeff also gives all the young entrepreneurs who are trying to make it in the fashion game some very valuable advice for success. He says to stay true to your personal style, and build your brand because it's the brand that people will remember not the location. He says it's important to first start selling your clothing out of your trunk/backpack instead of hitting the boutiques off the bat. The reason being is because people want to see YOU, as you are a direct representation of the brand. Build the brand, love the brand, because it's all about the brand! I also have to shout-out Dave Jeff for being so helpful and friendly when we first talked awhile back, because he gave a young brother like myself some valuable knowledge when I was just starting out Limited G. His story is truly inspiring and I wish nothing but success to the PHLI brand, and the Dave Jeff who is an incredible role model in the community!
The PHLI store is located at 1613 East 55th Street, comes fully stocked with high-end exclusive clothing/shoes, internet bar, barber shop, and lounge! It's well worth checking out as your one-stop-shop to get PHLI before going out on the weekend. Enjoy!